Embedded Banking in Retail
Conversion and loyalty are the ‘North Star’ for any retailer or marketplace. The path to achieving that requires an exceptional customer experience, with a seamless customer journey at the centre. Increasingly, brands are turning to BaaS-powered embedded banking as the answer.
Here is everything retailers and marketplaces need to know about embedded banking.
BaaS: Kingmaker in the Customer Experience Arms Race
Increasing conversion and loyalty is the ‘North Star’ for any retailer. The path to achieving that requires an exceptional customer experience, with a seamless customer journey at the centre. Increasingly, brands are turning to BaaS-powered embedded banking as the answer.
The appetite for embedded banking is shaping what consumers expect from the brands they visit everyday, and this gives an opportunity for companies to not only create value, but cultivate a longer term relationship with their best customers.
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