Reimagining Retail: The rise of embedded finance

Embedded finance is a disruptive trend reshaping many industries.

Thanks to the broader adoption of Banking-as-a-Service (BaaS) solutions, non-regulated organisations, like retailers, can offer financial products and services directly to their customers, opening new commercial opportunities and room for innovation.

But, what should retailers and e-commerce players keep in mind before dipping their toes into this opportunity?

Our white paper delves deep into how Europe’s retailers can embrace the disruptive potential of embedded finance and what the future holds for this trend.