5 Things Banking-as-a-Service adopters need to know about regulatory compliance

Copy to Clipboard

Banking-as-a-Service (BaaS) has emerged as a powerful solution for brands looking to directly offer embedded financial services, and here are five crucial things BaaS adopters need to know to make sure their products are compliant.

1. Not all BaaS providers offer full compliance support

Unfortunately, not all BaaS providers are created equal. While many excel in technology-driven solutions, some fall short when it comes to regulatory compliance and anti-fraud measures. This distinction is especially critical for businesses seeking a comprehensive financial service offering.

Some BaaS providers may only be technology-focused, or regulated as Electronic Money Institutions (EMI), limiting the financial products they can offer. It’s essential to partner with a BaaS provider that can take full accountability for compliance and anti-fraud measures. The best BaaS partners should offer end-to-end services, including technology, the  necessary banking licence and expertise in regulatory and compliance matters.

To navigate these complexities, it’s important to partner with a BaaS provider that assumes full accountability for compliance. The most reliable BaaS partners not only offer cutting-edge technology but also possess the necessary banking licenses and in-depth expertise in regulatory and compliance matters.

In essence, the best BaaS partners provide a holistic solution, seamlessly integrating technology, regulatory compliance and anti-fraud measures. This comprehensive approach ensures that your business can confidently offer a wide array of financial products and services while adhering to all relevant regulations.

2. The risks of partnering with the wrong provider can be steep

The decision to work with a Banking-as-a-Service (BaaS) provider is a pivotal one, with the potential to significantly shape your business’s trajectory. Opting for a BaaS provider that falls short in compliance can lead to a range of adverse consequences, particularly as your business expands.

Scaling Challenges

As your business grows, so do your regulatory obligations. Without a BaaS partner well-versed in compliance matters, you may find yourself underserved in this crucial area. This deficiency can translate into operational bottlenecks and hinder your ability to meet evolving regulatory requirements efficiently.

Cost Implications

Inadequate compliance support may drive you to explore alternative solutions. Outsourcing compliance or assembling an in-house compliance team are among the avenues you might consider. However, both options come with their complexities and costs. Outsourcing may introduce dependencies and elevate expenses, while establishing an in-house team demands not only substantial financial resources but also considerable time and effort.

Streamlined Solutions

To avoid these risks and ensure your business remains agile and cost-effective, it is important to select a BaaS provider with a well-documented track record in compliance. A proficient BaaS partner brings robust compliance capabilities to the table, efficiently addressing your regulatory requirements. By doing so, they empower your business to stay compliant without the need for convoluted outsourcing or in-house endeavors.

3. Compliance requirements vary across different products

It’s crucial to recognize that compliance requirements aren’t uniform across the spectrum of financial products within the Banking-as-a-Service (BaaS) industry — in fact, they can vary significantly. 

For instance, simpler payment solutions may require minimal compliance commitments, primarily focused on anti-fraud measures and basic regulations. Conversely, if your vision includes offering financial products, such as Buy Now, Pay Later (BNPL) services, you’ll encounter a far more intricate regulatory landscape. These products demand stringent scrutiny owing to evolving regulations and intricate lending decisioning prerequisites.

Therefore, your choice of a BaaS provider becomes all the more important. Choosing  a provider equipped with a comprehensive banking license is a key move if your roadmap encompasses the delivery of a complete array of banking services.

4. Technology is key to compliance

When it comes to BaaS, technology takes center stage in ensuring regulatory compliance. A dependable BaaS provider should have access to cutting-edge technologies, ensuring that every regulatory obligation is not just met,  but also exceeded.

One important factor is the remote onboarding process. This vital procedure involves Know Your Customer (KYC) and Anti-Money Laundering (AML) checks, which must be executed with the utmost precision and security. What sets leading BaaS providers apart is their capability to tailor these processes to align seamlessly with the specific regulatory frameworks of different European countries.

Incorporating the latest advancements in technology is essential for robust compliance. Features like facial recognition and liveness checking have become integral components of a comprehensive compliance solution. These innovations not only bolster security but also enhance the efficiency of onboarding processes, streamlining the customer experience while ensuring stringent adherence to regulatory standards.

The synergy between technology and compliance forms the backbone of a trustworthy BaaS partnership. It empowers businesses to navigate the regulatory landscape effortlessly while delivering a secure and convenient user experience to their customers across Europe.

5. Prioritise a comprehensive approach

When choosing a BaaS provider, consider one that takes a comprehensive approach to regulatory compliance. Adopters should actively seek out providers that have a strong emphasis on compliance expertise, and those that incorporate advanced technologies to ensure adherence to all necessary regulations.

A robust KYC and AML solution should be in place to combat fraud and money laundering effectively. By opting for a BaaS partner with a well-rounded compliance framework, businesses can focus on their customers, knowing that their provider is handling everything in the back end.


Regulatory compliance isn’t just a box to tick; it’s the bedrock of trust and success with BaaS. Remember that not all providers offer the same level of compliance support. Opt for one that shoulders the full weight of compliance, sparing you from potential pitfalls as your business scales.

The stakes are high when choosing a BaaS partner, as non-compliance can be a costly detour. Compliance requirements vary depending on the financial products you intend to offer, so look for a provider with a full banking license to ensure you’re covered for all possibilities.

Technology plays a pivotal role in compliance, from secure remote onboarding to advanced KYC and AML checks. Choose a provider with access to cutting-edge technologies to navigate these complexities seamlessly.
Are you considering BaaS for your business? Get in touch today to learn more about our end-to-end offer and suite of fully compliant products.

Download Our

Latest report: The Future of BaaS

Some more

Relevant articles.

Get in touch to schedule a demo of the Platform in action.

financial services