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The landscape of consumer banking is shifting dramatically, especially among the younger European demographic.  An independent survey conducted by Vodeno/Aion Bank, involving 3,007 European consumers, unveils a trend that could redefine the future of financial services. This article delves into the findings of this survey, highlighting the growing preference of

Banking-as-a-Service (BaaS) creates value and opportunity for both financial and non-financial businesses. For banks, BaaS provides the ability to leverage API-based technology to quickly embed banking products into client ecosystems. For brands, seamlessly integrated financial products that meet customers at the point of need are driving conversion and revenue, as

In the face of heightened competition and changing market conditions, how consumers can access banking products is driving a new wave of innovation across the financial services sector. Banking-as-a-Service (BaaS) providers are making it possible for different businesses to offer financial services directly to their customers, and as a result,

Banking-as-a-Service (BaaS) has transformed the financial landscape by enabling businesses with the ability to embed financial services seamlessly into their ecosystem.  The benefits of embedded banking include:  But how does this translate to revenue? Brands offering embedded banking products are essentially acting as de facto banks for their customers, so

The terms Banking-as-a-Service (BaaS) and embedded banking are often used interchangeably, but while these concepts are related, they have key distinctions – here are three things you need to understand. 1. The Tech Stack vs. Integration of Financial Institutions The fundamental difference between BaaS and embedded banking is: BaaS involves

Driven by digital transformation and the need to stay competitive, brands are increasingly looking to Banking-as-a-Service (BaaS) to seamlessly manage and integrate financial services into their offerings in order to further revenue and create a better customer experience. However, with different companies labelling and marketing themselves as ‘BaaS’, it is

Empowering Brands with Seamless BaaS (banking-as-a-Service) Banking-as-a-Service (BaaS) has revolutionised the customer journey. BaaS-enabled embedded banking empowers brands to offer a seamless experience, driving engagement and, ultimately, conversion. BaaS services are key to unlocking greater loyalty and repeat visits by giving customers access to quality banking products directly from the