Featured Articles

Embedded finance: a solution for supercharging loyalty?
Cultivating a community of loyal customers is the key behind every successful brand, and the best brands enhance loyalty and engagement through tailored programmes designed to keep customers coming back – and spending more. According to research, as many as 84% of consumers say they’re more likely to stick with

Understanding BaaS: Why the right banking licence makes a difference
The Banking-as-a-Service (BaaS) opportunity is clear: embedded finance solutions can offer tangible benefits across multiple sectors to improve user experience (UX), drive increased revenues and create deeper relationships with customers. In our survey of over 1,000 business leaders in the UK, Belgium and the Netherlands, more than half (51%) believe

Case Study: How wholesale giant, METRO AG, used BaaS to solve their customers’ biggest pain points
Vodeno helped develop a unique decoupled debit card with built-in flexible payment options and cashback to meet the business challenges of the hospitality industry.

BaaS Lending 101
Research predicts that the embedded lending market will exceed USD 32.5 billion by 2032. But, what is embedded lending? And, how do Banking-as-a-Service (BaaS) providers offer it? While most consumers are already familiar with Buy Now, Pay Later (BNPL) and split payment options integrated within the checkout journey of their

Key components to a winning BaaS proposition
Over the last few years, many brands have looked to Banking-as-a-Service (BaaS) as a crucial tool to retain and grow their customer base.

BaaS trends 2023 and beyond: our latest research
In recent years, Banking-as-a-Service (BaaS) adoption has surged, as non-financial brands have sought to offer innovative financial products directly to their customers and diversify their revenue streams.

BaaS trends 2023 and beyond: our latest research
In recent years, Banking-as-a-Service (BaaS) adoption has surged, as non-financial brands have sought to offer innovative financial products directly to their customers and diversify their revenue streams.

METRO AG used Banking-as-a-Service (BaaS) to help their small business customers grow
Small and medium enterprises (SMEs) make up the overwhelming majority (99%) of all businesses in the EU. For a company like METRO, a wholesaler for customers in the hotel, restaurants and catering (HoReCa) industry, as well as independent merchants, small business owners are at the heart of their company.

How Banking-as-a-Service enabled Tricount to expand its offering
For businesses looking to remain competitive in today’s crowded financial ecosystem, integrated payment services stand out as an innovative solution to customer engagement and retention.

68% of European SMEs to implement real-time payment next year
More than two-thirds of European small and medium enterprises (SMEs) are planning to adopt real-time payment processing in the next 12 months, new research from Vodeno has revealed.

How IaaS is democratising access to the global markets
The investment world has always been something of a closed shop for the few who were knowledgeable enough or wealthy enough to pay for a fund manager.

How embedded finance is revolutionising marketplaces
Entrepreneurs are powering two of the biggest current consumer trends, the gig and marketplace economies.
By 2025, the European Commission expects some 43 million people in the EU to be working through digital labour platforms, an increase from around 28 million today.

NatWest and Vodeno create strategic partnership
NatWest Group plc and the Vodeno Group enter into a Strategic Partnership to Create Banking-as-a-Service Business.
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