Featured Articles
Embedded Finance in the Retail Industry: Transforming the Customer Experience
There are few industries poised to benefit from embedded finance (EF) as much as retail. In the 21st Century, the rapid shift towards online shopping means that an exceptional digital experience is essential to retailers’ success, with the ability to seamlessly integrate financial products into the customer journey, opening the
How Embedded Finance Benefits eCommerce Marketplaces
Marketplaces have redefined eCommerce by bringing together a wide array of vendors on a single platform to give immense convenience to the customer. So great is their reach, spending on marketplaces is predicted to reach $2 trillion by 2025. Embedded finance has already played a key role in the rise
Embedded Finance Explained: The Ultimate Guide
Embedded Finance (EF) is one of the biggest trends in financial services, accelerating innovation in the customer journeys of companies across multiple sectors. But, what exactly is embedded finance? This blog aims to serve as a practical, comprehensive guide to EF, with examples of its applications and benefits, a look
Why Chief of Staff, Sheetal Nagraj, thinks everyone should find a good mentor
To celebrate International Women’s Day, we spoke to Sheetal Nagraj, Chief of Staff at Vodeno to talk about her career and how mentors made a big impact on her journey. My start in tech happened by chance, not by design. After earning my engineering degree, I was hired in the
Millennial and Gen Z consumers turn from banks to brands for financial products
The landscape of consumer banking is shifting dramatically, especially among the younger European demographic. An independent survey conducted by Vodeno/Aion Bank, involving 3,007 European consumers, unveils a trend that could redefine the future of financial services. This article delves into the findings of this survey, highlighting the growing preference of
Demystifying Banking-as-a-Service
Banking-as-a-Service (BaaS) creates value and opportunity for both financial and non-financial businesses. For banks, BaaS provides the ability to leverage API-based technology to quickly embed banking products into client ecosystems. For brands, seamlessly integrated financial products that meet customers at the point of need are driving conversion and revenue, as
Why Chief of Staff, Sheetal Nagraj, thinks everyone should find a good mentor
To celebrate International Women’s Day, we spoke to Sheetal Nagraj, Chief of Staff at Vodeno to talk about her career and how mentors made a big impact on her journey. My start in tech happened by chance, not by design. After earning my engineering degree, I was hired in the
Millennial and Gen Z consumers turn from banks to brands for financial products
The landscape of consumer banking is shifting dramatically, especially among the younger European demographic. An independent survey conducted by Vodeno/Aion Bank, involving 3,007 European consumers, unveils a trend that could redefine the future of financial services. This article delves into the findings of this survey, highlighting the growing preference of
Demystifying Banking-as-a-Service
Banking-as-a-Service (BaaS) creates value and opportunity for both financial and non-financial businesses. For banks, BaaS provides the ability to leverage API-based technology to quickly embed banking products into client ecosystems. For brands, seamlessly integrated financial products that meet customers at the point of need are driving conversion and revenue, as
Behind the Vodeno Cloud Platform: How our tech stack supercharges a comprehensive suite of banking products
In the face of heightened competition and changing market conditions, how consumers can access banking products is driving a new wave of innovation across the financial services sector. Banking-as-a-Service (BaaS) providers are making it possible for different businesses to offer financial services directly to their customers, and as a result,
Unleashing the power of BaaS: four revenue streams to boost your bottom line
Banking-as-a-Service (BaaS) has transformed the financial landscape by enabling businesses with the ability to embed financial services seamlessly into their ecosystem. The benefits of embedded banking include: But how does this translate to revenue? Brands offering embedded banking products are essentially acting as de facto banks for their customers, so
BaaS vs Embedded Finance: Understanding the Differences
The terms Banking-as-a-Service (BaaS) and embedded banking are often used interchangeably, but while these concepts are related, they have key distinctions – here are three things you need to understand. 1. The Tech Stack vs. Integration of Financial Institutions The fundamental difference between BaaS and embedded banking is: BaaS involves
Are All Baas Providers Equal When It Comes to Regulatory & Compliance?
Driven by digital transformation and the need to stay competitive, brands are increasingly looking to Banking-as-a-Service (BaaS) to seamlessly manage and integrate financial services into their offerings in order to further revenue and create a better customer experience. However, with different companies labelling and marketing themselves as ‘BaaS’, it is
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