Featured Articles
BaaS vs Embedded Finance: Understanding the Differences
The terms Banking-as-a-Service (BaaS) and embedded banking are often used interchangeably, but while these concepts are related, they have key distinctions – here are three things you need to understand. 1. The Tech Stack vs. Integration of Financial Institutions The fundamental difference between BaaS and embedded banking is: BaaS involves
Are All Baas Providers Equal When It Comes to Regulatory & Compliance?
Driven by digital transformation and the need to stay competitive, brands are increasingly looking to Banking-as-a-Service (BaaS) to seamlessly manage and integrate financial services into their offerings in order to further revenue and create a better customer experience. However, with different companies labelling and marketing themselves as ‘BaaS’, it is
How Vodeno goes the extra mile to ensure BaaS success for partners
Empowering Brands with Seamless BaaS (banking-as-a-Service) Banking-as-a-Service (BaaS) has revolutionised the customer journey. BaaS-enabled embedded banking empowers brands to offer a seamless experience, driving engagement and, ultimately, conversion. BaaS services are key to unlocking greater loyalty and repeat visits by giving customers access to quality banking products directly from the
How AI and instant decisioning are unleashing the power of embedded lending
The rise of embedded lending Embedded lending, a key component of the broader concept of embedded finance, is on the rise. With myriad fintechs and brands already offering Buy Now Pay Later (BNPL) at the checkout, Bain & Company forecasts that by 2030, 20% of all lending will be embedded,
5 Things Banking-as-a-Service adopters need to know about regulatory compliance
Banking-as-a-Service (BaaS) has emerged as a powerful solution for brands looking to directly offer embedded financial services, and here are five crucial things BaaS adopters need to know to make sure their products are compliant. 1. Not all BaaS providers offer full compliance support Unfortunately, not all BaaS providers are
Cost-of-living pressures drive consumer adoption of embedded banking, fuelling brand loyalty
Survey Findings: Consumer Adoption of Embedded Finance A new independent survey from Vodeno/Aion Bank of 3,007 European consumers based in the UK, Belgium and Germany has found: New research from Vodeno/Aion Bank has revealed how embedded finance adoption is significantly boosting brand allegiance for companies, with consumers more likely to
5 Things Banking-as-a-Service adopters need to know about regulatory compliance
Banking-as-a-Service (BaaS) has emerged as a powerful solution for brands looking to directly offer embedded financial services, and here are five crucial things BaaS adopters need to know to make sure their products are compliant. 1. Not all BaaS providers offer full compliance support Unfortunately, not all BaaS providers are
Cost-of-living pressures drive consumer adoption of embedded banking, fuelling brand loyalty
Survey Findings: Consumer Adoption of Embedded Finance A new independent survey from Vodeno/Aion Bank of 3,007 European consumers based in the UK, Belgium and Germany has found: New research from Vodeno/Aion Bank has revealed how embedded finance adoption is significantly boosting brand allegiance for companies, with consumers more likely to
Embedded finance: a solution for supercharging loyalty?
Cultivating a community of loyal customers is the key behind every successful brand, and the best brands enhance loyalty and engagement through tailored programmes designed to keep customers coming back – and spending more. According to research, as many as 84% of consumers say they’re more likely to stick with
Understanding BaaS: Why the right banking licence makes a difference
The Banking-as-a-Service (BaaS) opportunity is clear: embedded finance solutions can offer tangible benefits across multiple sectors to improve user experience (UX), drive increased revenues and create deeper relationships with customers. In our survey of over 1,000 business leaders in the UK, Belgium and the Netherlands, more than half (51%) believe
Case Study: How wholesale giant, METRO AG, used BaaS to solve their customers’ biggest pain points
Vodeno helped develop a unique decoupled debit card with built-in flexible payment options and cashback to meet the business challenges of the hospitality industry.
BaaS Lending 101
Research predicts that the embedded lending market will exceed USD 32.5 billion by 2032. But, what is embedded lending? And, how do Banking-as-a-Service (BaaS) providers offer it? While most consumers are already familiar with Buy Now, Pay Later (BNPL) and split payment options integrated within the checkout journey of their
Key components to a winning BaaS proposition
Over the last few years, many brands have looked to Banking-as-a-Service (BaaS) as a crucial tool to retain and grow their customer base.
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