Featured Articles

Behind the Vodeno Cloud Platform: How our tech stack supercharges a comprehensive suite of banking products
In the face of heightened competition and changing market conditions, how consumers can access banking products is driving a new wave of innovation across the financial services sector. Banking-as-a-Service (BaaS) providers are making it possible for different businesses to offer financial services directly to their customers, and as a result,

Unleashing the power of BaaS: four revenue streams to boost your bottom line
Banking-as-a-Service (BaaS) has transformed the financial landscape by enabling businesses with the ability to embed financial services seamlessly into their ecosystem. The benefits of embedded banking include: But how does this translate to revenue? Brands offering embedded banking products are essentially acting as de facto banks for their customers, so

BaaS vs Embedded Finance: Understanding the Differences
The terms Banking-as-a-Service (BaaS) and embedded banking are often used interchangeably, but while these concepts are related, they have key distinctions – here are three things you need to understand. 1. The Tech Stack vs. Integration of Financial Institutions The fundamental difference between BaaS and embedded banking is: BaaS involves

Are All Baas Providers Equal When It Comes to Regulatory & Compliance?
Driven by digital transformation and the need to stay competitive, brands are increasingly looking to Banking-as-a-Service (BaaS) to seamlessly manage and integrate financial services into their offerings in order to further revenue and create a better customer experience. However, with different companies labelling and marketing themselves as ‘BaaS’, it is

How Vodeno goes the extra mile to ensure BaaS success for partners
Empowering Brands with Seamless BaaS (banking-as-a-Service) Banking-as-a-Service (BaaS) has revolutionised the customer journey. BaaS-enabled embedded banking empowers brands to offer a seamless experience, driving engagement and, ultimately, conversion. BaaS services are key to unlocking greater loyalty and repeat visits by giving customers access to quality banking products directly from the

How AI and instant decisioning are unleashing the power of embedded lending
The rise of embedded lending Embedded lending, a key component of the broader concept of embedded finance, is on the rise. With myriad fintechs and brands already offering Buy Now Pay Later (BNPL) at the checkout, Bain & Company forecasts that by 2030, 20% of all lending will be embedded,

How Vodeno goes the extra mile to ensure BaaS success for partners
Empowering Brands with Seamless BaaS (banking-as-a-Service) Banking-as-a-Service (BaaS) has revolutionised the customer journey. BaaS-enabled embedded banking empowers brands to offer a seamless experience, driving engagement and, ultimately, conversion. BaaS services are key to unlocking greater loyalty and repeat visits by giving customers access to quality banking products directly from the

How AI and instant decisioning are unleashing the power of embedded lending
The rise of embedded lending Embedded lending, a key component of the broader concept of embedded finance, is on the rise. With myriad fintechs and brands already offering Buy Now Pay Later (BNPL) at the checkout, Bain & Company forecasts that by 2030, 20% of all lending will be embedded,

5 Things Banking-as-a-Service adopters need to know about regulatory compliance
Banking-as-a-Service (BaaS) has emerged as a powerful solution for brands looking to directly offer embedded financial services, and here are five crucial things BaaS adopters need to know to make sure their products are compliant. 1. Not all BaaS providers offer full compliance support Unfortunately, not all BaaS providers are

Cost-of-living pressures drive consumer adoption of embedded banking, fuelling brand loyalty
Survey Findings: Consumer Adoption of Embedded Finance A new independent survey from Vodeno/Aion Bank of 3,007 European consumers based in the UK, Belgium and Germany has found: New research from Vodeno/Aion Bank has revealed how embedded finance adoption is significantly boosting brand allegiance for companies, with consumers more likely to

Embedded finance: a solution for supercharging loyalty?
Cultivating a community of loyal customers is the key behind every successful brand, and the best brands enhance loyalty and engagement through tailored programmes designed to keep customers coming back – and spending more. According to research, as many as 84% of consumers say they’re more likely to stick with

Understanding BaaS: Why the right banking licence makes a difference
The Banking-as-a-Service (BaaS) opportunity is clear: embedded finance solutions can offer tangible benefits across multiple sectors to improve user experience (UX), drive increased revenues and create deeper relationships with customers. In our survey of over 1,000 business leaders in the UK, Belgium and the Netherlands, more than half (51%) believe

Case Study: How wholesale giant, METRO AG, used BaaS to solve their customers’ biggest pain points
Vodeno helped develop a unique decoupled debit card with built-in flexible payment options and cashback to meet the business challenges of the hospitality industry.
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