In the rapidly evolving landscape of Banking-as-a-Service (BaaS), compliance has emerged as a pivotal driver of growth. Far from being a mere regulatory obligation, robust compliance strategies can significantly enhance a BaaS provider’s market position. As more businesses adopt BaaS solutions, they are increasingly demanding not just technology, but the
UniCredit S.p.A. (“UniCredit”) announces that, having received approvals from all the relevant authorities, it acquired the entire share capital of Aion Bank SA/NV (“Aion Bank”) and Vodeno Sp. z o.o. (“Vodeno” and, together with Aion Bank, the “Companies”) for an aggregate consideration equal to Euro 376 million. The closing of
Banking-as-a-Service (BaaS) has been the subject of a huge amount of hype over recent years. It is a chicken-and-egg scenario – hard to say whether the hype is the cause or result of ever-larger predictions from market analysts for the Banking-as-a-Service industry’s total addressable market (TAM) size, but there is
Increasing conversion and loyalty is the ‘North Star’ for any retailer. The path to achieving that requires an exceptional customer experience, with a seamless customer journey at the centre. Increasingly, brands are turning to BaaS-powered embedded banking as the answer. The appetite for embedded banking is shaping what consumers expect
In the next ten years, the value of the global Buy Now, Pay Later (BNPL) market is expected to increase five times over, rising from $15.8 billion in 2023 to $76.5 billion by 2033. Driven by a significant shift in how people want to shop and pay, businesses involved in
Fundamentally, Buy Now, Pay Later (BNPL) ensures a business can meet the demands of its customers when it comes to how they want to shop and pay. But, how does this apply to the B2B world? According to a 2022 McKinsey report, roughly 65% of B2B companies across all industries
Buy Now, Pay Later (BNPL) has radically changed the way people shop. In allowing transactions to be paid over an extended period of time, it not only gives consumers choice in how they want to manage their finances, but it also influences their relationship with the business. According to Juniper
Buy Now, Pay Later (BNPL) has transformed eCommerce over the past decade, fast becoming a go-to solution enabling businesses to improve customer experience, conversion and loyalty. The concept is nothing new. Retailers selling ‘big-ticket’ items – such as furniture, household appliances, and cars – have allowed customers to pay in
Excited about UniCredit’s announcement that it has entered into a binding agreement for the acquisition of Vodeno and Aion Bank (pending regulatory approval). With Aion/Vodeno UniCredit usher in a new realm of tech development and digital banking, where they can leverage both companies as a sandbox for a number of
Payments are a common pain point for businesses. For businesses operating internationally, those pain points are amplified significantly. International Bank Account Numbers, or IBANs, have a vital role to play in addressing these challenges. They reduce risk and delays when making cross-border payments and transfers, helping businesses navigate the complexities
Noah Sharp, CEO of Vodeno, and Neil Chandler, CEO of Aion Bank, talk about how Vodeno’s unique platform works alongside Aion Bank’s ECB license to enable non-financial companies to offer banking services without regulatory burdens. The ultimate bank and technology combination Sharp explains Vodeno’s unique positioning as a robust BaaS
Jean-Jacques Le Bon, Chief Strategy and Product Officer, Vodeno Experts forecast that the global Banking-as-a-Service (BaaS) market value will grow five times over between 2022 and 2032, rising from $4 billion to $22.6 billion. Why? Fundamentally, there is ever more awareness of the opportunities that BaaS-enabled embedded finance presents across
Banking-as-a-Service (BaaS) is transforming the way financial products are delivered, powering businesses and brands to offer banking solutions directly to customers. BaaS-enabled embedded finance can solve friction points on the customer journey, delivering contextual financial products at the point of need. In turn, it has the potential for businesses to
Banking-as-a-Service (BaaS)-powered embedded lending is gaining traction. Buy Now Pay Later (BNPL) is already offered by many retailers, with a potential 20-30% increase in conversion as a result. Now, with the appetite for embedded banking products growing, a PYMNTS Intelligence and Visa report, ‘The Embedded Lending Opportunity’, has surveyed more
By Ewa Hadasz, Head of Core Banking, Vodeno Smart contracts offer immense potential to improve the way in which Banking-as-a-Service (BaaS) solutions are delivered. But this potential can only be realised if there is a good understanding among BaaS adopters of what smart contracts are, how they are deployed, and
“Embedded finance has come a long way in recent years, but we are still two or three years from it reaching maturity.” That’s the view of Jean-Jacques Le Bon, Vodeno’s Chief Strategy and Product Officer. Many non-financial businesses are already seeing the benefits of embedded finance, as we explored in
Embedded finance can provide a lot of benefits across different sectors – just take a look at how it’s transforming the retail, marketplace, and mobility sectors.
The mobility sector is on the brink of a radical shift, with embedded finance transforming the way people and goods move from A to B. “The mobility industry is fascinating, and it’s perhaps the sector where the potential impact of embedded finance is greatest,” explains Jean-Jacques Le Bon, Vodeno’s Chief
There are few industries poised to benefit from embedded finance (EF) as much as retail. In the 21st Century, the rapid shift towards online shopping means that an exceptional digital experience is essential to retailers’ success, with the ability to seamlessly integrate financial products into the customer journey, opening the
Marketplaces have redefined eCommerce by bringing together a wide array of vendors on a single platform to give immense convenience to the customer. So great is their reach, spending on marketplaces is predicted to reach $2 trillion by 2025. Embedded finance has already played a key role in the rise
Embedded Finance (EF) is one of the biggest trends in financial services, accelerating innovation in the customer journeys of companies across multiple sectors. But, what exactly is embedded finance? This blog aims to serve as a practical, comprehensive guide to EF, with examples of its applications and benefits, a look
To celebrate International Women’s Day, we spoke to Sheetal Nagraj, Chief of Staff at Vodeno to talk about her career and how mentors made a big impact on her journey. My start in tech happened by chance, not by design. After earning my engineering degree, I was hired in the
The landscape of consumer banking is shifting dramatically, especially among the younger European demographic. An independent survey conducted by Vodeno/Aion Bank, involving 3,007 European consumers, unveils a trend that could redefine the future of financial services. This article delves into the findings of this survey, highlighting the growing preference of
Banking-as-a-Service (BaaS) creates value and opportunity for both financial and non-financial businesses. For banks, BaaS provides the ability to leverage API-based technology to quickly embed banking products into client ecosystems. For brands, seamlessly integrated financial products that meet customers at the point of need are driving conversion and revenue, as
In the face of heightened competition and changing market conditions, how consumers can access banking products is driving a new wave of innovation across the financial services sector. Banking-as-a-Service (BaaS) providers are making it possible for different businesses to offer financial services directly to their customers, and as a result,
Banking-as-a-Service (BaaS) has transformed the financial landscape by enabling businesses with the ability to embed financial services seamlessly into their ecosystem. The benefits of embedded banking include: But how does this translate to revenue? Brands offering embedded banking products are essentially acting as de facto banks for their customers, so
The terms Banking-as-a-Service (BaaS) and embedded banking are often used interchangeably, but while these concepts are related, they have key distinctions – here are three things you need to understand. 1. The Tech Stack vs. Integration of Financial Institutions The fundamental difference between BaaS and embedded banking is: BaaS involves
Driven by digital transformation and the need to stay competitive, brands are increasingly looking to Banking-as-a-Service (BaaS) to seamlessly manage and integrate financial services into their offerings in order to further revenue and create a better customer experience. However, with different companies labelling and marketing themselves as ‘BaaS’, it is
Empowering Brands with Seamless BaaS (banking-as-a-Service) Banking-as-a-Service (BaaS) has revolutionised the customer journey. BaaS-enabled embedded banking empowers brands to offer a seamless experience, driving engagement and, ultimately, conversion. BaaS services are key to unlocking greater loyalty and repeat visits by giving customers access to quality banking products directly from the
The rise of embedded lending Embedded lending, a key component of the broader concept of embedded finance, is on the rise. With myriad fintechs and brands already offering Buy Now Pay Later (BNPL) at the checkout, Bain & Company forecasts that by 2030, 20% of all lending will be embedded,
Banking-as-a-Service (BaaS) has emerged as a powerful solution for brands looking to directly offer embedded financial services, and here are five crucial things BaaS adopters need to know to make sure their products are compliant. 1. Not all BaaS providers offer full compliance support Unfortunately, not all BaaS providers are
Survey Findings: Consumer Adoption of Embedded Finance A new independent survey from Vodeno/Aion Bank of 3,007 European consumers based in the UK, Belgium and Germany has found: New research from Vodeno/Aion Bank has revealed how embedded finance adoption is significantly boosting brand allegiance for companies, with consumers more likely to
Cultivating a community of loyal customers is the key behind every successful brand, and the best brands enhance loyalty and engagement through tailored programmes designed to keep customers coming back – and spending more. According to research, as many as 84% of consumers say they’re more likely to stick with
The Banking-as-a-Service (BaaS) opportunity is clear: embedded finance solutions can offer tangible benefits across multiple sectors to improve user experience (UX), drive increased revenues and create deeper relationships with customers. In our survey of over 1,000 business leaders in the UK, Belgium and the Netherlands, more than half (51%) believe
Vodeno helped develop a unique decoupled debit card with built-in flexible payment options and cashback to meet the business challenges of the hospitality industry.
Research predicts that the embedded lending market will exceed USD 32.5 billion by 2032. But, what is embedded lending? And, how do Banking-as-a-Service (BaaS) providers offer it? While most consumers are already familiar with Buy Now, Pay Later (BNPL) and split payment options integrated within the checkout journey of their
Over the last few years, many brands have looked to Banking-as-a-Service (BaaS) as a crucial tool to retain and grow their customer base.
In recent years, Banking-as-a-Service (BaaS) adoption has surged, as non-financial brands have sought to offer innovative financial products directly to their customers and diversify their revenue streams.
Small and medium enterprises (SMEs) make up the overwhelming majority (99%) of all businesses in the EU. For a company like METRO, a wholesaler for customers in the hotel, restaurants and catering (HoReCa) industry, as well as independent merchants, small business owners are at the heart of their company.
For businesses looking to remain competitive in today’s crowded financial ecosystem, integrated payment services stand out as an innovative solution to customer engagement and retention.
More than two-thirds of European small and medium enterprises (SMEs) are planning to adopt real-time payment processing in the next 12 months, new research from Vodeno has revealed.
The investment world has always been something of a closed shop for the few who were knowledgeable enough or wealthy enough to pay for a fund manager.
Entrepreneurs are powering two of the biggest current consumer trends, the gig and marketplace economies.
By 2025, the European Commission expects some 43 million people in the EU to be working through digital labour platforms, an increase from around 28 million today.
NatWest Group plc and the Vodeno Group enter into a Strategic Partnership to Create Banking-as-a-Service Business.
A new independent survey of more than 2,000 senior decision-makers from European SMEs reveals the challenges faced by the current payment ecosystem. It found: On average, 35% claimed that payments take between two and three days to reach their business 54% have been forced to take out a loan as
In the current global economy, cross-border transactions are surging – and quick. As eCommerce and international trade have gone from strength to strength, the value of cross-border payments and international payments and international transactions is predicted to rise from almost $150 trillion in 2017 to over $250 trillion by 2027, according to
The topic of payment innovation is one of the biggest trends dominating the financial news.
IBANs are an integral part of how payments are made globally. IBAN stands for International Bank Account Number; they are unique identification numbers that enable banks to determine an account and its country of origin.
We recently partnered with Aion Bank and Mastercard to power a new feature for Belgian fintech, Tricount.
Tricount allows users to log expenses and easily split bills with friends and relatives. The new service allows Tricount users to reimburse expenses in its app through direct bank transfer.
No matter their size, scope or sector, all businesses that handle transactions and transfers deal with payments – and this means dealing with payment rails. While this topic might seem complex, a smooth payment process directly impacts convenience and the all-important consumer experience (CX).
In the early days of banking applications, interconnectivity between different banking apps – as well as banking and non-banking apps – was poor. Digital seemed the least efficient and least safe way to conduct both payments and transfers.
Today, we live in a world where it is crucial for businesses, customers and financial institutions alike to make frictionless international transactions. However, significant challenges persist in the cross-border payments ecosystem, despite their importance in driving financial inclusion and business expansion.
One of the most integral parts of the banking ecosystem is payments. Yet, as straightforward as the act of making a transaction might sound, the process in which money is transferred from point A to point B can be complex.
For retailers of all sizes, the ability to catch a customer’s attention, gain their trust and ultimately win their loyalty has always been paramount to building a sustainable, profitable enterprise.
Retailers blazed the embedded finance trail in 2021. Early adopters quickly implemented split payment options at checkout at the behest of their customers, while others started looking further afield to products like branded debit cards to win customer loyalty.
A new independent survey of 753 senior decision-makers from European retail and eCommerce businesses reveals their appetite for embedded finance products.
Retailers today find themselves at a crossroads; they can either maintain the status quo, or they can reimagine their offering in an increasingly online world.
With embedded banking, retailers of any size can create a more compelling customer journey and put CX at the forefront.
Embedded Finance or Banking-as-a-Service (BaaS) is consistently named as one of the big trends of 2022. Analysts predict that the embedded finance market will be worth over $138 billion by 2026, from just $43 billion in 2021.
In the rapidly evolving landscape of Banking-as-a-Service (BaaS), compliance has emerged as a pivotal driver of growth. Far from being a mere regulatory obligation, robust compliance strategies can significantly enhance a BaaS provider’s market position. As more businesses adopt BaaS solutions, they are increasingly demanding not just technology, but the
UniCredit S.p.A. (“UniCredit”) announces that, having received approvals from all the relevant authorities, it acquired the entire share capital of Aion Bank SA/NV (“Aion Bank”) and Vodeno Sp. z o.o. (“Vodeno” and, together with Aion Bank, the “Companies”) for an aggregate consideration equal to Euro 376 million. The closing of
Banking-as-a-Service (BaaS) has been the subject of a huge amount of hype over recent years. It is a chicken-and-egg scenario – hard to say whether the hype is the cause or result of ever-larger predictions from market analysts for the Banking-as-a-Service industry’s total addressable market (TAM) size, but there is
Increasing conversion and loyalty is the ‘North Star’ for any retailer. The path to achieving that requires an exceptional customer experience, with a seamless customer journey at the centre. Increasingly, brands are turning to BaaS-powered embedded banking as the answer. The appetite for embedded banking is shaping what consumers expect
In the next ten years, the value of the global Buy Now, Pay Later (BNPL) market is expected to increase five times over, rising from $15.8 billion in 2023 to $76.5 billion by 2033. Driven by a significant shift in how people want to shop and pay, businesses involved in
Fundamentally, Buy Now, Pay Later (BNPL) ensures a business can meet the demands of its customers when it comes to how they want to shop and pay. But, how does this apply to the B2B world? According to a 2022 McKinsey report, roughly 65% of B2B companies across all industries
Buy Now, Pay Later (BNPL) has radically changed the way people shop. In allowing transactions to be paid over an extended period of time, it not only gives consumers choice in how they want to manage their finances, but it also influences their relationship with the business. According to Juniper
Buy Now, Pay Later (BNPL) has transformed eCommerce over the past decade, fast becoming a go-to solution enabling businesses to improve customer experience, conversion and loyalty. The concept is nothing new. Retailers selling ‘big-ticket’ items – such as furniture, household appliances, and cars – have allowed customers to pay in
Excited about UniCredit’s announcement that it has entered into a binding agreement for the acquisition of Vodeno and Aion Bank (pending regulatory approval). With Aion/Vodeno UniCredit usher in a new realm of tech development and digital banking, where they can leverage both companies as a sandbox for a number of
Payments are a common pain point for businesses. For businesses operating internationally, those pain points are amplified significantly. International Bank Account Numbers, or IBANs, have a vital role to play in addressing these challenges. They reduce risk and delays when making cross-border payments and transfers, helping businesses navigate the complexities
Noah Sharp, CEO of Vodeno, and Neil Chandler, CEO of Aion Bank, talk about how Vodeno’s unique platform works alongside Aion Bank’s ECB license to enable non-financial companies to offer banking services without regulatory burdens. The ultimate bank and technology combination Sharp explains Vodeno’s unique positioning as a robust BaaS
Jean-Jacques Le Bon, Chief Strategy and Product Officer, Vodeno Experts forecast that the global Banking-as-a-Service (BaaS) market value will grow five times over between 2022 and 2032, rising from $4 billion to $22.6 billion. Why? Fundamentally, there is ever more awareness of the opportunities that BaaS-enabled embedded finance presents across
Banking-as-a-Service (BaaS) is transforming the way financial products are delivered, powering businesses and brands to offer banking solutions directly to customers. BaaS-enabled embedded finance can solve friction points on the customer journey, delivering contextual financial products at the point of need. In turn, it has the potential for businesses to
Banking-as-a-Service (BaaS)-powered embedded lending is gaining traction. Buy Now Pay Later (BNPL) is already offered by many retailers, with a potential 20-30% increase in conversion as a result. Now, with the appetite for embedded banking products growing, a PYMNTS Intelligence and Visa report, ‘The Embedded Lending Opportunity’, has surveyed more
By Ewa Hadasz, Head of Core Banking, Vodeno Smart contracts offer immense potential to improve the way in which Banking-as-a-Service (BaaS) solutions are delivered. But this potential can only be realised if there is a good understanding among BaaS adopters of what smart contracts are, how they are deployed, and
“Embedded finance has come a long way in recent years, but we are still two or three years from it reaching maturity.” That’s the view of Jean-Jacques Le Bon, Vodeno’s Chief Strategy and Product Officer. Many non-financial businesses are already seeing the benefits of embedded finance, as we explored in
Embedded finance can provide a lot of benefits across different sectors – just take a look at how it’s transforming the retail, marketplace, and mobility sectors.
The mobility sector is on the brink of a radical shift, with embedded finance transforming the way people and goods move from A to B. “The mobility industry is fascinating, and it’s perhaps the sector where the potential impact of embedded finance is greatest,” explains Jean-Jacques Le Bon, Vodeno’s Chief
There are few industries poised to benefit from embedded finance (EF) as much as retail. In the 21st Century, the rapid shift towards online shopping means that an exceptional digital experience is essential to retailers’ success, with the ability to seamlessly integrate financial products into the customer journey, opening the
Marketplaces have redefined eCommerce by bringing together a wide array of vendors on a single platform to give immense convenience to the customer. So great is their reach, spending on marketplaces is predicted to reach $2 trillion by 2025. Embedded finance has already played a key role in the rise
Embedded Finance (EF) is one of the biggest trends in financial services, accelerating innovation in the customer journeys of companies across multiple sectors. But, what exactly is embedded finance? This blog aims to serve as a practical, comprehensive guide to EF, with examples of its applications and benefits, a look
To celebrate International Women’s Day, we spoke to Sheetal Nagraj, Chief of Staff at Vodeno to talk about her career and how mentors made a big impact on her journey. My start in tech happened by chance, not by design. After earning my engineering degree, I was hired in the
The landscape of consumer banking is shifting dramatically, especially among the younger European demographic. An independent survey conducted by Vodeno/Aion Bank, involving 3,007 European consumers, unveils a trend that could redefine the future of financial services. This article delves into the findings of this survey, highlighting the growing preference of
Banking-as-a-Service (BaaS) creates value and opportunity for both financial and non-financial businesses. For banks, BaaS provides the ability to leverage API-based technology to quickly embed banking products into client ecosystems. For brands, seamlessly integrated financial products that meet customers at the point of need are driving conversion and revenue, as
In the face of heightened competition and changing market conditions, how consumers can access banking products is driving a new wave of innovation across the financial services sector. Banking-as-a-Service (BaaS) providers are making it possible for different businesses to offer financial services directly to their customers, and as a result,
Banking-as-a-Service (BaaS) has transformed the financial landscape by enabling businesses with the ability to embed financial services seamlessly into their ecosystem. The benefits of embedded banking include: But how does this translate to revenue? Brands offering embedded banking products are essentially acting as de facto banks for their customers, so
The terms Banking-as-a-Service (BaaS) and embedded banking are often used interchangeably, but while these concepts are related, they have key distinctions – here are three things you need to understand. 1. The Tech Stack vs. Integration of Financial Institutions The fundamental difference between BaaS and embedded banking is: BaaS involves
Driven by digital transformation and the need to stay competitive, brands are increasingly looking to Banking-as-a-Service (BaaS) to seamlessly manage and integrate financial services into their offerings in order to further revenue and create a better customer experience. However, with different companies labelling and marketing themselves as ‘BaaS’, it is
Empowering Brands with Seamless BaaS (banking-as-a-Service) Banking-as-a-Service (BaaS) has revolutionised the customer journey. BaaS-enabled embedded banking empowers brands to offer a seamless experience, driving engagement and, ultimately, conversion. BaaS services are key to unlocking greater loyalty and repeat visits by giving customers access to quality banking products directly from the
The rise of embedded lending Embedded lending, a key component of the broader concept of embedded finance, is on the rise. With myriad fintechs and brands already offering Buy Now Pay Later (BNPL) at the checkout, Bain & Company forecasts that by 2030, 20% of all lending will be embedded,
Banking-as-a-Service (BaaS) has emerged as a powerful solution for brands looking to directly offer embedded financial services, and here are five crucial things BaaS adopters need to know to make sure their products are compliant. 1. Not all BaaS providers offer full compliance support Unfortunately, not all BaaS providers are
Survey Findings: Consumer Adoption of Embedded Finance A new independent survey from Vodeno/Aion Bank of 3,007 European consumers based in the UK, Belgium and Germany has found: New research from Vodeno/Aion Bank has revealed how embedded finance adoption is significantly boosting brand allegiance for companies, with consumers more likely to
Cultivating a community of loyal customers is the key behind every successful brand, and the best brands enhance loyalty and engagement through tailored programmes designed to keep customers coming back – and spending more. According to research, as many as 84% of consumers say they’re more likely to stick with
The Banking-as-a-Service (BaaS) opportunity is clear: embedded finance solutions can offer tangible benefits across multiple sectors to improve user experience (UX), drive increased revenues and create deeper relationships with customers. In our survey of over 1,000 business leaders in the UK, Belgium and the Netherlands, more than half (51%) believe
Vodeno helped develop a unique decoupled debit card with built-in flexible payment options and cashback to meet the business challenges of the hospitality industry.
Research predicts that the embedded lending market will exceed USD 32.5 billion by 2032. But, what is embedded lending? And, how do Banking-as-a-Service (BaaS) providers offer it? While most consumers are already familiar with Buy Now, Pay Later (BNPL) and split payment options integrated within the checkout journey of their
Over the last few years, many brands have looked to Banking-as-a-Service (BaaS) as a crucial tool to retain and grow their customer base.
In recent years, Banking-as-a-Service (BaaS) adoption has surged, as non-financial brands have sought to offer innovative financial products directly to their customers and diversify their revenue streams.
Small and medium enterprises (SMEs) make up the overwhelming majority (99%) of all businesses in the EU. For a company like METRO, a wholesaler for customers in the hotel, restaurants and catering (HoReCa) industry, as well as independent merchants, small business owners are at the heart of their company.
For businesses looking to remain competitive in today’s crowded financial ecosystem, integrated payment services stand out as an innovative solution to customer engagement and retention.
More than two-thirds of European small and medium enterprises (SMEs) are planning to adopt real-time payment processing in the next 12 months, new research from Vodeno has revealed.
The investment world has always been something of a closed shop for the few who were knowledgeable enough or wealthy enough to pay for a fund manager.
Entrepreneurs are powering two of the biggest current consumer trends, the gig and marketplace economies.
By 2025, the European Commission expects some 43 million people in the EU to be working through digital labour platforms, an increase from around 28 million today.
NatWest Group plc and the Vodeno Group enter into a Strategic Partnership to Create Banking-as-a-Service Business.
A new independent survey of more than 2,000 senior decision-makers from European SMEs reveals the challenges faced by the current payment ecosystem. It found: On average, 35% claimed that payments take between two and three days to reach their business 54% have been forced to take out a loan as
In the current global economy, cross-border transactions are surging – and quick. As eCommerce and international trade have gone from strength to strength, the value of cross-border payments and international payments and international transactions is predicted to rise from almost $150 trillion in 2017 to over $250 trillion by 2027, according to
The topic of payment innovation is one of the biggest trends dominating the financial news.
IBANs are an integral part of how payments are made globally. IBAN stands for International Bank Account Number; they are unique identification numbers that enable banks to determine an account and its country of origin.
We recently partnered with Aion Bank and Mastercard to power a new feature for Belgian fintech, Tricount.
Tricount allows users to log expenses and easily split bills with friends and relatives. The new service allows Tricount users to reimburse expenses in its app through direct bank transfer.
No matter their size, scope or sector, all businesses that handle transactions and transfers deal with payments – and this means dealing with payment rails. While this topic might seem complex, a smooth payment process directly impacts convenience and the all-important consumer experience (CX).
In the early days of banking applications, interconnectivity between different banking apps – as well as banking and non-banking apps – was poor. Digital seemed the least efficient and least safe way to conduct both payments and transfers.
Today, we live in a world where it is crucial for businesses, customers and financial institutions alike to make frictionless international transactions. However, significant challenges persist in the cross-border payments ecosystem, despite their importance in driving financial inclusion and business expansion.
One of the most integral parts of the banking ecosystem is payments. Yet, as straightforward as the act of making a transaction might sound, the process in which money is transferred from point A to point B can be complex.
For retailers of all sizes, the ability to catch a customer’s attention, gain their trust and ultimately win their loyalty has always been paramount to building a sustainable, profitable enterprise.
Retailers blazed the embedded finance trail in 2021. Early adopters quickly implemented split payment options at checkout at the behest of their customers, while others started looking further afield to products like branded debit cards to win customer loyalty.
A new independent survey of 753 senior decision-makers from European retail and eCommerce businesses reveals their appetite for embedded finance products.
Retailers today find themselves at a crossroads; they can either maintain the status quo, or they can reimagine their offering in an increasingly online world.
With embedded banking, retailers of any size can create a more compelling customer journey and put CX at the forefront.
Embedded Finance or Banking-as-a-Service (BaaS) is consistently named as one of the big trends of 2022. Analysts predict that the embedded finance market will be worth over $138 billion by 2026, from just $43 billion in 2021.
